Aston Martin is the coolest

Aston Martin has been awarded the prize of the UK’s coolest brand, winning the accolade for an unprecedented fifth time in six years. Once again, Aston Martin has topped a poll which comprises of leading international contemporary design-driven brands, as well as other leading automotive brands.

Established in 2001, the CoolBrands initiative has been canvassing the opinions of experts and consumers to identify the coolest brand in the UK, based on factors including style, innovation, authenticity, originality and desirability.

The past decade has seen Aston Martin transformed from a small-scale manufacturer of specialist sports cars to one of the world’s best-known luxury brands, boasting its strongest ever line-up. From the breathtaking One-77 supercar and the elegant yet brutal V12 Zagato to the Tailor-Fit luxury city car, the Cygnet, from the powerful Vantage range and new Virage to the exquisite DB9, DBS and Rapide, every Aston Martin expresses the core values of Power, Beauty and Soul.

Aston Martin remains at the forefront of contemporary manufacturing, a cultural force that embodies design and engineering excellence, and a brand with a truly special heritage. Renowned around the world, Aston Martin enters the next decade with the promise of radical innovation and change, without losing the core qualities that make this strong, independent British brand so widely revered.

For more on the current Aston Martin product range you can view a selection of videos each focusing on one of our models, you can also read more below on how style, innovation and authenticity are just three of the qualities inherent in every Aston Martin.